List of Top iPhone Apps Suggests

… Opportunities for Marketers

Games and Entertainment Apps Are iPhone’s Top Sellers

Applications — particularly iPhone applications — are gaining traction among advertisers because the rich user experience delivers deep engagement, the new metric in the brave new world of mobile.

Moreover, the iPhone is poised to give advertisers a bigger field now. A recent ComScore study shows the handset has broken demographic barriers: While 43% of iPhone owners earned more than $100,000 annually, a lot of growth is coming from those earning less than the median household income. IPhone adoption since June 2008 grew 48% among those earning between $25,000 and $50,000 per year and by 46% among those earning between $25,000 and $75,000.

IPhone apps can be free and ad-supported or paid or fee-based. Here are the top apps in both categories, along with their developers, category and cost.

Top 10 Paid Apps

1. Koi Pond, The Blimp Pilots, entertainment, 99 cents
2. Moto Chaser, Freeverse, games, 99 cents
3. Super Monkey Ball, Sega, games, $7.99
4. Enigmo, Pangea Software, games, $1.99
5. Recorder, Retronyms, business, 99 cents
6. Texas Hold’em, Apple, games, $4.99
7. Crash Bandicoot Nitro Kart 3D, Vivendi, games, $5.99
8. Cro-Mag Rally, Pangea Software, games, $1.99
9. PocketGuitar, Shinya Kasatani, music, 99 cents
10. iBeer, Hottrix, entertainment, 99 cents

Top 10 Free Apps

1. Pandora Radio, Pandora Media, music
2. Tap Tap Revenge, Tapulous, games
3. Labyrinth Lite Edition, Codify AB, games
4. Google Earth, Google, travel
5. AIM, AOL, social networking
6. Facebook, Facebook, social networking
7. Shazam, Shazam Entertainment, music
8. Remote, Apple, entertainment
9. Lightsaber Unleashed, TheMacBox, entertainment
10. Urbanspoon, Urbanspoon, travel

Don’t Turn Drinking Into a Responsibility

Ignore the Warning in the Ads: Robert Rosenthal’s Recipe for Less Stress

Talentworks

“Drink responsibly.” Talk about an oxymoron. Haven’t we already got enough responsibility in our lives? Kids. Job. Clients. Decisions. Paying bills. Making deadlines. Watching your weight. Mowing the lawn. Filling the tank. Initiating foreplay. Then there’s moral responsibility, civic responsibility, fiduciary responsibility. Don’t you just want to say “Screw responsibility” sometimes? Those times were made for drinking.

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Creativity Weekly Top 5: Oct. 13 Brooke Shields Has a New Cause, Diesel Goes Literary, Dove Is ‘Waking up Hannah’ and Other Work

Watch the Videos

In this week’s episode of Creativity’s Top 5, courtesy Creativity-Online.com, The Atlantic and Euro RSCG ask some interesting questions; Diesel takes a break from cleaning up porn to team up with celebrated authors; VW and Crispin enlist Brooke Shields for a new cause; Dove and Ogilvy mix hangovers and choose-your-own-adventure storytelling; and Doritos accepts reservations at Hotel 626.

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Old Navy Taps Crispin for Creative on $200M Account

Retailer Sought Big-Name Shop During Review

NEW YORK (AdAge.com) — Old Navy has appointed Crispin Porter & Bogusky to lead creative duties on its $200 million marketing account after a review, the retailer said.

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Creativity Weekly Top 5: Oct. 6 Sarah Silverman’s ‘Great Schlep,’ Sonic Ties Into ‘The Hills,’ a Child’s View for ‘SimCity Creator’ and Other Work

Watch the Video

In this week’s episode of Creativity’s Top 5, courtesy Creativity-Online.com, Sonic ties into MTV’s “The Hills”; one child’s stop-motion imagination for EA Games’ “SimCity Creator”; growing a Seventh Generation tree online; Diamond Shreddies’ combo pack; and Sarah Silverman implores folks to make “The Great Schlep” to Florida for Obama.

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Creativity Has to Be a CMO’s Core Competency

Harley-Davidson’s Top Marketer on How Not to Strangle Ideas and, in Turn, Business Results

CMO Strategy

CMOs must have creativity in themselves, for the good of the business and their own teams. For the business, the CMO is a role that can add a central business skill to a leadership team — creativity — that their peers likely possess less of.

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Creativity Top 5: August 18

In this week’s episode of Creativity’s Top 5, Huggies and JWT, New York give us a look Behind the Geyser, Wonderbra puts a lot of pairs together, agency Barrie D’Rozario Murphy and director Shy the Sun make some animated music for United Airlines, Nike serenades the U.S. Olympic hoops stars with some classic Marvin Gaye, and the British Heart Foundation and director Brett Foraker deliver a hard-hitting impression of a heart attack. » Read more

People news from Mullen, Mekanism and more Former McKinney ACD Matt Fischvogt (pictured) joined Wenham, MA-based agency Mullen in the new position of creative director, innovation and integration. … San Francisco-based production company Mekanism signed New York directing duo/former Mother, New York creatives Dave and Rory to its roster. … » Read more

Creativity Weekly Top 5

HBO Serves Up ‘True Blood’; Guinness Turns on the Lights; Life Lessons From a Film Festival and Other Work Watch the Videos In this week’s episode of Creativity’s Top 5, HBO serves up bloody intrigue for a new series; ESPN takes its promos live and unscripted; Guinness lights up an ordinary office building to look like a fresh pint; a Czech film fest passes on a life lesson; and Damon Albarn and Jamie Hewlett reunite for a BBC Olympics spot based on a storied Chinese tale. FULL ARTICLE

Captivate Elevator News Network Adds Blogs, Expands Digital Ad Strategy A 3 Minute Ad Age Video Report NEW YORK (AdAge.com) — Those elevator screens your can’t avoid on your trek to and from the office are about to start following you back to your desk. Gannett’s Captivate system, which reaches about 2.6 million riders daily, has launched seven blogs and is revamping its website to work in tandem with its elevator screens. The goal of the project is to make the elevator network capable of interacting with its viewers. FULL ARTICLE

‘Black Copy’ Blog Says It All in One Post Put This on Your Reading List Today The Big Tent Edye Deloch-Hughes’ must-read post on her blog, Black Copy, describes her first attempts to get into the business way back in the, uh, early ’80s — you know, after the first storm following the civil-rights movement and the first New York City Commission on Human Rights investigation fizzled away and was forgotten by all those people who promised to do better. FULL ARTICLE

CMOs Snag an Average of $1.5 Million a Year

Ad Age Presents the First Public Survey of Top Marketers’ Salaries

LOS ANGELES (AdAge.com) — The average CMO-level executive last year took home $1.5 million, according to an exclusive Advertising Age analysis. Nice pay — but nothing next to the $15.5 million hauled in by Dell Chief Marketing Officer Mark Jarvis.

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The Hispanic Fact Pack What’s Up (and Down) in the U.S. Hispanic Market | Download the Fifth Annual Guide

NEW YORK (AdAge.com) — As U.S. ad-spending growth virtually ground to a halt in early 2008, the $4 billion U.S. Hispanic market continued to post small but respectable gains. In 2007, Hispanic ad spending grew 4.2% while the general market was essentially flat at 0.2% growth, according to TNS Media Intelligence. A comprehensive look at how that’s being spent can be found in Advertising Age’s fifth-annual Hispanic Fact Pack.

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State AGs Open Look Into Google-Yahoo Ad Deal

Latest Scrutiny Comes on Heels of Congressional Hearings WASHINGTON (AdAge.com) — Several state attorneys general have started their own examination of Google’s deal to supply search ads to Yahoo even as a congressional committee in the Senate and House hold hearings Tuesday to examine the potential antitrust implications of the deal. FULL ARTICLE

InBev Acquires Anheuser-Busch in $52 Billion Deal The World’s New No. 1 Brewer Wants to Cut $1.5 Billion in Costs — and Marketing Could Be a Fall Guy NEW YORK (AdAge.com) — Anheuser-Busch has agreed to sell itself to Belgium-based, Brazilian-run InBev for $52 billion. The brewing behemoth will boast a portfolio led by Bud Light and Budweiser, the world’s two largest brands, as well as other brands with significant scale, such as Stella Artois, Beck’s, Bass, Michelob, Busch and Brahma. FULL ARTICLE

Creativity Weekly Top 5 Tina Fey and Martin Scorsese Meet Cute at the Airport, Monster’s Underemployed Toys and Other Work Watch the Video In this week’s episode of Creativity’s Top 5, Great Works and TBWA/Chiat/Day, New York, offer online users Kanye-fication on behalf of Absolut; PES animates a tasty meal; Tina Fey bumps into Martin Scorsese for American Express; Monster.com and JWT, Hong Kong, show the sad state of underemployed toys; and 4Creative gives a behind-the-scenes look at “The Shining” for Channel 4. FULL ARTICLE

The Good, the Bad and Ugly Answers to Recent Questions Our Editor Riffs on ‘Voyeur,’ ‘Somers Town’ and the Recession Commentary by Jonah Bloom I revisited a handful of questions that have popped up in my e-mail, on my Facebook page or even in good-old booze-based human conversation, in case any of them inspired a column. They did. Sort of. FULL ARTICLE

What Starbucks Can Learn From a Canadian Competitor Tim Hortons Pushes the Frontiers of Fan Fanaticism Commentary by Pete Blackshaw Assuming, for a moment, that Facebook fan clubs serve as a good proxy for overall brand advocacy, let’s ponder why Canada-based Tim Hortons pushes the frontiers of fan fanaticism. Why all the intense loyalty and evangelism over a fast-food joint named after a former hockey star? We’re just talking coffee, donuts and sandwiches, right? Can’t we just settle for McDonald’s or Dunkin’ Donuts or even Starbucks? FULL ARTICLE

Younger Generation Fighting Diversity Battle From Within Government Intervention Isn’t Our Only Weapon The Big Tent This installment of my blog is not necessarily a thank-you letter to the “weary and rightfully angry” generation of diverse professionals who have come before me, but a letter of support to the current generation of diverse professionals who were characterized in a public meeting of the New York City Commission on Human Rights as “uninformed and naive” because we have the audacity to hope for change in an industry that is trying to. FULL ARTICLE

Meet the Powerful and Real Women of the ‘Mad Men’ Era A 3 Minute Ad Age Video Report NEW YORK (AdAge.com) — Although AMC’s hit show “Mad Men” portrays its advertising era as one of total male dominance, the truth is there were powerful women in agencies back then. This is one of the core themes of The One Club’s extensive new exhibit at the Science, Industry and Business facility of the New York Public Library. “The Real Men & Women of Madison Avenue” focuses on the individuals who created some of the century’s most iconic and industry-changing ad works. FULL ARTICLE

Ad-Spending Battlefield Takes Shape McCain, RNC Hope for Close-Quarters Fight With Cash-Strong Obama Campaign Trail With 115 days left before the election, it is now clear what ad strategies the two candidates are going to use in the race for the White House. Sen. Barack Obama will attempt to expand the playing field, while Sen. John McCain will try to contract it. FULL ARTICLE