Mattress Makers Get in Bed With Leo Burnett, Starcom

 

 

Trade Group Urges Consumers to Replace Mattress More Often in Bid to Spur Sales

CHICAGO (AdAge.com) — Now here’s a novel brief: A trade group has hired advertising and media agencies to make the point that its products are less durable than consumers think. The International Sleep Products Association, which represents mattress makers, has tapped Publicis Groupe’s Leo Burnett and Starcom as its creative and media agencies of record in a bid to get consumers to buy new mattresses more often.

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Sauza Says Adios to Publicis New Agency Sought for Beam Brand As Tequila Category Prospers

CHICAGO (AdAge.com) — Sauza tequila is splitting with its longtime agency, Publicis Worldwide. The No. 3 U.S. tequila brand, marketed by Beam Global Wine & Spirits, is conducting a search for a new agency, a spokeswoman said.

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Five Rules for Black-Owned Agencies

Above All, We Should Create Great Work and Support Future Generations of Minority Talent

The Big Tent

The debate about the role of black-owned agencies has raged since Vince Cullers Advertising — widely reported to be the first black agency — opened its doors back in 1956. My own thoughts on what that role should be have led me to create five rules I think we should live by.

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Publicis Alums Share Their ‘History of Advertising’ A Glossy Tale of Adland’s Movers and Shakers for the Coffee-Table Set

Bookstore

In 2006, members of Publicis Groupe drafted a timeline of famous ad campaigns in honor of the 100th birthday of Marcel Bleustein-Blanchet, Publicis’ late founder. Now on commercial shelves via Taschen — and featuring a foreword by Publicis Chairman-CEO Maurice Levy — the expanded edition offers more than 300 glossy pages of work documenting the dramatic leap of consumerism into the 21st century.

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Publicis Gives Clients ‘One Neck to Choke’

New Model Unites Agency Teams for Nintendo and Kellogg Under Single Leads

CHICAGO (AdAge.com) — It isn’t called the “Insight Factory” anymore, but the integrated-agency model Publicis Groupe announced in November is reshaping the way the holding company handles some of its largest clients.

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What I Did on My Summer Vacation And What Publishers Can Look Forward to

Small Agency Diary

About 10 years ago, my wife persuaded me to spend most of August in Chilmark on Martha’s Vineyard, a tradition that we have continued every year since. Still, it seems that every August I’m in the middle of a contract negotiation, or a new business pitch, or there’s one meeting that I really want to attend.

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Publicis Acquires Search Agency Performics From Google

Firm Will Be Folded Into VivaKi

NEW YORK (AdAge.com) — Publicis Groupe has purchased Performics, the search agency Google inherited in its acquisition of DoubleClick. The deal gives Publicis a big boost in search-marketing capabilities.

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Who’s Most Likely to Buy Your Brand? Nielsen Connect CEO Jon Mandel Aims to Find Out

NEW YORK (AdAge.com) — When he was one of the industry’s top media-buying executives, Jon Mandel needed the equivalent of a rifle to target consumers, but all he had was a bazooka. Now he’s gone from pressing the industry for better data to measure the effectiveness of commercials to building the rifle himself.

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Biegel Ready to Move On

– but Will the Industry Let Him? Q&A: Busy Building a New Business, Former Dentsu Executive Reflects on Scandal

NEW YORK (AdAge.com) — After creating a ruckus by levying a slew of scandalous charges against his former employer, Dentsu America, and two former bosses, Steve Biegel has lately remained mum with the press. But now that the tales of Czech brothels and Japanese bathhouses have drawn to a close, Mr. Biegel, the agency’s onetime senior VP-creative director, agreed to chat with Ad Age about whether at the end of the day it was worth it to bring his lawsuit, his new agency gig at a shop with yet another strange moniker, and more.

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J&J’s McCarthy to Lead Publicis, New York Succeeds Gill Duff, Who Takes Role With Client Within Holding Company

BATAVIA, Ohio (AdAge.com) — Joe McCarthy, Johnson & Johnson VP-worldwide advertising, is leaving to become CEO of Publicis Worldwide, New York. Effective Aug. 18, he succeeds Gill Duff, who is moving to a yet-unspecified role working with a major client within the agency’s parent, Publicis Groupe.

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