Obama Victory

…  Speech Viewed More Than 7M Times on Web In 48 Hours, Address Goes Viral; YouTube Accounts for 98% of Eyeballs

NEW YORK (AdAge.com) — More than 78 million people watched election night on U.S. TV networks, according to Nielsen. And still clips of the historic night are proving big hits on YouTube. President-elect Barack Obama’s victory speech has been uploaded more than 500 times and viewed more than 7 million times on the web in the last 48 hours, according to web analytics firm Visible Measures.

By comparison, Mr. Obama’s “A More Perfect Union” has been uploaded 100 times since May and recieved 7.33 million views.

Sen. John McCain’s concession speech has been uploaded 180 times and collected 1 million views.

Those numbers do not include views on network TV websites such as CNN.com or MSNBC.com; nor do they include Hulu.com, which is promoting clips of both speeches from Messrs. Obama and McCain, so actual web numbers are likely quite a bit higher.

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Another Proxy for the Dem Nominee Makes Memorable Ad

Grassroots Group Mamas for Obama the Latest to Create Pointed Ad as Campaign Sticks to Talking Points

Garfield’s AdReview

Unlike the ad campaigns of Ronald Reagan and Bill Clinton, Obama’s will be remembered not for its power but for its astonishing discipline. Indeed, in terms of memorable advertising, the Obama campaign has left it to proxies.

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Hiring the Right People Is a No-Brainer Finding Them Is Like Brain Surgery

Small Agency Diary

When it comes to staffing, I’ve learned that it pays to do without rather than settle. But there are times when you don’t know you are settling.

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Obama Ahead in All-Important Cookie Poll

Ohio PR Stunt Has Predicted Winner Since Inception

Campaign Trail

The Busken Cookie Poll, in which the chain of Cincinnati-area retail bakeries sells cookies bearing cartoon images of each candidate, as of Thursday morning had Barack Obama ahead of John McCain 6,477 to 3,090.

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The Most Dangerous Ideas About Public Relations A 3 Minute Ad Age Video Report

NEW YORK (AdAge.com) — “The Most Dangerous Ideas About the Future of Public Relations” was the theme of this year’s Council of Public Relations Firms’ annual Critical Issue Forum. Ad Age editor Jonah Bloom was one of the communications business personalities invited to record a comment on the topic for the special video session that yesterday opened the event at Manhattan’s Yale Club.

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Google’s G1 Is Finally Ready for Its Close-up

With Much at Stake T-Mobile, Publicis Break Consumer Effort Behind Buzzed-About Smart Phone

SAN FRANCISCO (AdAge.com) — Up until now, the buzz for the T-Mobile’s Google-branded smart phone has been mainly in the press and blogosphere. Starting with a campaign breaking today, the carrier has to convince consumers.

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McCain Is a Ford, Obama Is a BMW Brand Study: Voters Find Both Candidates Resemble Starbucks

Campaign Trail

Barack Obama is James Bond and John McCain is Jack Bauer. While that might make a great tagline for a rocking action-movie spoof, that sentence has nothing to do with a movie and everything to do with the way American voters view the presidential candidates.

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Droga5 Snags Method Account

Maker of Household Products Has Small Budget, but Growing Market Presence

BATAVIA, Ohio (AdAge.com) — The tony, design-centric Method brand Wednesday named Droga5, New York, as its agency of record, even as the marketer continues to look for a new CEO. The independent creative boutique is the latest big-name agency to lay claim to the high-profile if small-budget assignment, which generally has had media spending under $1 million a year.

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Delay of Game: MLB Will Move a Game 6 for Obama Would Start World Series Game 15 Minutes Later

Campaign Trail

WASHINGTON (AdAge.com) — Major League Baseball has moved back the scheduled start time of a possible game six of the World Series so Fox can air the half-hour spot by Sen. Barack Obama on Oct. 29.

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Lying Politicos McCain and Obama Should Take the Oath

We’re Heartbroken That Fabricating Big Lies From Nominal Truths Has Become Standard Operating Procedure

Garfield’s AdReview

Admittedly, we surrendered to the sick pleasure of Mr. Straight Talk Express revealing himself as just another cynical, self-serving politician, but we’re correspondingly disgusted with Mr. Change We Can Believe In, who has revealed exactly the same thing.

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As Goes the Stock Market, So Goes McCain GOP Attack Ads Fall Flat as Economy Sinks and Obama Continues to Rise

WASHINGTON (AdAge.com) — Once left for dead in the primaries, the GOP team is struggling to right itself even as it is vastly outspent by Sen. Barack Obama’s campaign. Now, however, there may be no time for a comeback.

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Stocks Take Another Dive; AdMarket 50 Down 6.2%

Standard & Poor’s Puts GM and Ford on Creditwatch

LOS ANGELES (AdAge.com) — The Dow today plunged 7.3% to 8,579 points as frightened investors ran for the exits. This was the biggest one-day percent drop since the October 1987 crash (when the Dow plunged 22.6%). The Dow Jones Industrial Average is at its lowest point since 2003. Meanwhile, the Ad Age/Bloomberg AdMarket 50 tumbled 6.2% today, reaching its lowest point since 2003, as 39 of the index’s 50 members — major marketers, media and agency firms — hit 52-week lows.

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Obama Buying Half-Hour Block of Prime-time Broadcast Network Buy Will Air Oct. 29

Campaign Trail

WASHINGTON (AdAge.com) — In what is likely become biggest network-TV buy of the presidential campaign, Sen. Barack Obama is buying 30 minutes of time on major TV networks for a program to air from 8 p.m. to 8:30 p.m. on Oct. 29.

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Ad Age Marketer of the Year Candidates

Video Preview: A Look at Our Finalists Apple, Coors, McCain, Nike, Obama, Zappos

NEW YORK (AdAge.com) — Advertising Age’s Marketer of the Year ceremony will be part of the CMO Choice Awards on Oct. 16, to be held during the ANA conference in Orlando, Fla. In these six video previews, Ad Age staffers explain why each marketer — Apple, Coors, Sen. John McCain’s campaign, Nike, Sen. Barak Obama’s campaign and Zappos — is worthy of the top honor.

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What ‘Facial Coding’ Analysis Says About McCain, Obama Ads

A 3 Minute Ad Age Video Report

NEW YORK (AdAge.com) — A marketing research system that studies the emotions expressed by facial muscles has been used to analyze presidential campaign ads. The system is the subject of the new book, “Face Time,” by Dan Hill. Mr. Hill heads Sensory Logic, a consulting firm that has been using “facial coding” methods to study second-by-second consumer reaction to TV commercials. Its clients are normally large marketing corporations.

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Creativity Weekly Top 5 Hovis Loafs Through History, Diesel Celebrates With an SFW Dirty Video, Mario’s Evil Twin Shakes It

Watch the Spots

In this week’s episode of Creativity’s Top 5, courtesy Creativity-Online.com, Google distributes Earth Water by Tetra Pak to keep Advertising Week hydrated; Stockholm’s Fi and Goodby get Mario’s tubby evil twin to shake it; Hovis and agency MCBD loaf through history; “Dexter” becomes a cover boy; and Diesel promotes its anniversary with the dirtiest clean video ever made.

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Economist Gives the World a Vote

Will the Globe Go for McCain or Obama?

NEW YORK (AdAge.com) — For all the non-Americans who wish they could have a say in who will lead the U.S., The Economist is giving you a vote in the upcoming presidential election. Well, sort of.

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A Consumer Insight Is an Insight, Whether It’s Hispanic or Not Trying to Get Over the ‘What’s Hispanic About That?’ Syndrome

The Big Tent

Those of us at Latino agencies find ourselves in uncharted waters. The insights we unearth today often tend to be universal human truths. That is, while they are relevant to Hispanics, non-Hispanics respond to them as well. While it would be great to have insights that are uniquely Hispanic, they are getting harder and harder to find. After all, people are people, Hispanic or not.

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