Droga5 Snags Method Account

Maker of Household Products Has Small Budget, but Growing Market Presence

BATAVIA, Ohio (AdAge.com) — The tony, design-centric Method brand Wednesday named Droga5, New York, as its agency of record, even as the marketer continues to look for a new CEO. The independent creative boutique is the latest big-name agency to lay claim to the high-profile if small-budget assignment, which generally has had media spending under $1 million a year.

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Delay of Game: MLB Will Move a Game 6 for Obama Would Start World Series Game 15 Minutes Later

Campaign Trail

WASHINGTON (AdAge.com) — Major League Baseball has moved back the scheduled start time of a possible game six of the World Series so Fox can air the half-hour spot by Sen. Barack Obama on Oct. 29.

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Sims Venture Into Outside World Full of Advertising

Latest Version of Most Popular PC Title Will House Dynamic In-Game Ads

NEW YORK (AdAge.com) — When “The Sims 3″ launches in February, the popular video game promises to be more realistic than ever, thanks to improved graphics, better processing power and an increase in ads. Yes, an increase in ads.

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States Use Tough Times to Tout Their Lotteries Governments Alter Messages, Employ Social Networks to Reach New Audiences

NEW YORK (AdAge.com) — State governments are taking marketing of their lottos more seriously than ever, with different pitches and value-added offers such as gas discounts with purchase.

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Toyota Game Play Takes Best of Show

Conill Tops La Comunidad for Most Awards in Competition as a Wealth of New Players Make Strides in Hispanic Theater

2008 Hispanic Creative Ad Awards

NEW YORK (AdAge.com) — Two of the three contenders for Best of Show this year in Advertising Age’s Hispanic Creative Advertising Awards ranged far from traditional use of media.

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Mobile’s Exorbitant Fee Structure Inhibits Innovation

DigitalNext

You want to know why it’s hard to list 10 mobile success stories? Because it’s too expensive for a guy in a dorm room to innovate, writes Craig Daitch.

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To Get Teen Attention, JCPenney Becomes Player in Game World

Traffic to gaming sites goes up in the summer as kids have more free time. Meanwhile, JCPenney launches a gaming-heavy back-to-school campaign. Coincidence? We think not.

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New Generation of Phones Is Game-Changer for Radio

Audio Apps Like Pandora Open a World of New Possibilities

Steve Rubel on Digital Communications

Radio serves as a powerful discovery engine for new music. However, the medium today is one-way. That’s about to change thanks to sophisticated mobile devices. All you need to do to see this yourself is buy an iPhone and download some of the free streaming audio applications, such as Pandora and Last.fm.

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The Need for Partnership at a Time of Fragmentation

As Unique Audiences Escalate, the Pressure’s on for Collaboration

The exponential growth of media channels, platforms and audience segments has made brand marketing much too complex to approach without the collective strengths of communications partners.

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