Bogged Down in Marketing Success: Ocean Spray Wades Into New York

A 3 Minute Ad Age Video Report

NEW YORK (AdAge.com) — Ocean Spray’s “Straight From the Bog” ad campaign featuring two country bumpkin cranberry farmers has boosted product sales by double digits, said Senior VP Kenneth Romanzi. Mr. Romanzi, as well as the two actors who play the hip-deep yokels, are in Manhattan this week for a PR stunt that includes the installation of a temporary cranberry bog in Rockefeller Plaza.

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Mother Sells Stake in Its Sausage Venture to Blum Enterprises Ad Shop Hopes to Turn Gourmet Food Concept Into National Brand

NEW YORK (AdAge.com) — Mother, New York, has taken another step toward proving that agencies can create and profit from their ideas for products.

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Ad Shops Shift Hiring Tactics

The Souring Economy Has Changed Many Aspects of Recruiting, Right Down to the Personalities Big Agencies Strive For

Special Report: Talentworks Career Guide

As the economy further wilts and the demand for digital experience burgeons, Madison Avenue’s talent scouts are shifting gears to fulfill agency demands.

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Economy May Be Rotten, but It’s Ripe for Package Food Campbell, Kellogg, Kraft Sales Jump as Consumers Eat at Home More Often

CHICAGO (AdAge.com) — To hear the package-foods industry tell it, it’s been a banner year. Of course, there’s a bit of a catch: Package-foods companies’ sales increases can also be credited to their hiking prices to offset swinging ingredient costs. And that’s taking a toll on profits.

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The Problem With ‘Hispanic Insights’

They’re Not All That Insightful

The Big Tent

All Latinos love music, soccer and food, don’t they? These seem to be the “insights” all marketers have been leveraging into their Hispanic advertising approach for years now. The problem is that a lot of non-Hispanic segments also like music, soccer and food, and herein lies the challenge — what insights should we use to adequately reach Hispanics?

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Dobrow Finds the Wind Beneath His Wings Media Reviews for Media People: ‘Delilah After Dark’

Careening through the wilds of southeastern Pennsylvania and not in any particular rush to get to my destination, I flicked on the radio and was introduced to a honey-voiced woman offering advice, compassion and spiritual guidance — the aural equivalent of a warm cup of cocoa. Syndicated radio mainstay “Delilah After Dark” may strike many listeners as narrowly drawn and unsophisticated, but it’s that simplicity and absence of anything remotely controversial that makes the show ground zero for mainstream marketers hoping to reach family-first women between 30 and 50.

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On the Set of the New ‘Food Detectives’ With Ted Allen

A 3 Minute Ad Age Video Report

NEW YORK (AdAge.com) — Ted Allen, whose roles on “Queer Eye for the Straight Guy” and “Top Chef” have made him a world-famous foodie, launched his latest show on the Food Network last week, “Food Detectives.” Ad Age media reporter Andrew Hampp went on the Screen Gems Studios set to interview Mr. Allen as he taped an upcoming episode. The Food Network and Popular Science magazine have teamed for the first time to do the science-based program.

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Students Rank Social Responsibility Survey Finds Green Has Grown in Importance of Brand Choice at Colleges

NEW YORK (AdAge.com) — This September, some 13.6 million college students with $237 billion in spending power will be making their way across campuses in the U.S., according to Alloy Media & Marketing. But marketers shouldn’t expect to see any of that green unless they are willing to show some themselves.

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Coke Eyes Marketing as Area for Cost Cutting

Ad Spending to Change as Beverage Giant Hopes to Save up to $500M a Year by 2011 NEW YORK (AdAge.com) — Coca-Cola is looking to save between $400 million and $500 million a year by the end of 2011. And it’s looking to find some of those savings in marketing. FULL ARTICLE

Entertainment Will Be ‘First Through the Gate’ in Digital Economy Google’s Schmidt Praises Seth MacFarlane, Chides Resistance to New Technology From the Madison & Vine Conference BEVERLY HILLS, Calif. (AdAge.com) — Entertainment will survive a changeover to a digital economy; newspapers and “Old Hollywood” may not. So said Google CEO Eric Schmidt at Advertising Age’s Madison & Vine entertainment conference Wednesday, and, to prove his point, he broke the news that Google had just concluded a new advertising-driven deal with Lionsgate Films FULL ARTICLE

Arianna Huffington Imagines How to Beat Obama A 3 Minute Ad Age Video Report Video From M&V Conference NEW YORK (AdAge.com) — It was as strange a sight as one could imagine: Liberal internet publisher Arianna Huffington from the stage of the Beverly Hills Hotel described the marketing tactics John McCain should use in his quest to defeat Barack Obama. The surreal performance was part of a larger session at this week’s Madison & Vine conference that explored the campaign advertising strategies of the presidential candidates. FULL ARTICLE

‘Wall-E’ Gives Glimpse of Product Placement’s Future Movie’s ‘Homage’ to Apple Is Subtle, Considering Disney Pixar’s Ties to Brand YORK, Pa. (AdAge.com) — In Disney Pixar’s new movie, “Wall-E,” the female heroine is a shiny all-white robot with no seams or overt buttons showing. Remind you of anything? FULL ARTICLE

Most Say Ads a ‘Reasonable’ Cost of Free Online Video Survey: Viewers Most Amenable to Ads in TV Shows, Movies but Not Amateur Video NEW YORK (AdAge.com) — Good news for the growing number of ad-supported video services popping up online: The majority of digital video consumers will find the inclusion of advertising a “reasonable” expectation for accessing free online video content. FULL ARTICLE

Nike’s ‘Just Do It’ Slogan Turns 20 Epic ‘Courage’ Campaign Aims to Recharge Inspirational Message NEW YORK (AdAge.com) — Nike’s “Just Do It” theme is 20 years old, and the marketer is planning a push of Olympian proportions to commemorate its anniversary. FULL ARTICLE

Fast-Feeders Look to Allay Fears of Food-Borne Illness Chains Break ‘Quality’ Messages Highlighting Freshness CHICAGO (AdAge.com) — With widespread salmonella infections and growing concerns about how meat is raised and harvested, fast-food chains fear a hit where it hurts — the pocketbook — so they’re ratcheting up marketing messages about “quality.” FULL ARTICLE

How Will You Respond to Pricing Pressure? Not All Profit Is Created Equally Small Agency Diary We all want to make a profit. It’s the lifeblood of a business. It supports our growth. It pays for our raises and our bonuses. It funds new positions. The trick is that not all profit is created equally. FULL ARTICLE