Creativity Weekly Top 5: Nov. 3

The Latest Spots for ‘Resistance 2′ and ‘Gears of War 2,’ the Wassup Gang 8 Years Later and Other Work

In this week’s episode of Creativity’s Top 5, wild rantings come true for “Resistance 2″ and Sony PlayStation 3; the “Wassup” crew returns; Samsung puts photographer Nick Turpin at the mercy of web users; Marcus Fenix once again gets in touch with his emotional side for “Gears of War 2″; and The Economist and BBDO make pizza time educational.

Sony PS3: “Resistance 2″

Agency: Deutsch, Los Angeles
Chief Creative Officer/President: Eric Hirshberg
Group Creative Director: Mike Bryce, Jason Elm, Josh Rose

Wassup ‘08: “Wassup”

Production Company: chopshop@Believe Media
Director: Charles Stone
Director of Photography: Shane Hurlbut

Samsung: “The Photographic Adventures of Nick Turpin”

Agency: Lean Mean Fighting Machine

Gears of War 2: “Last Day”

Client: Xbox 360
Agency: TAG
Creative Director: Scott Duchon, Geoff Edwards, John Patroulis
Art Director: Ben Wolan

The Economist: “Pizza Boxes”

Client: The Economist Agency: BBDO, New York Chief Creative Officer: David Lubars, Bill Bruce

Don’t Turn Drinking Into a Responsibility

Ignore the Warning in the Ads: Robert Rosenthal’s Recipe for Less Stress

Talentworks

“Drink responsibly.” Talk about an oxymoron. Haven’t we already got enough responsibility in our lives? Kids. Job. Clients. Decisions. Paying bills. Making deadlines. Watching your weight. Mowing the lawn. Filling the tank. Initiating foreplay. Then there’s moral responsibility, civic responsibility, fiduciary responsibility. Don’t you just want to say “Screw responsibility” sometimes? Those times were made for drinking.

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Creativity Weekly Top 5: Oct. 13 Brooke Shields Has a New Cause, Diesel Goes Literary, Dove Is ‘Waking up Hannah’ and Other Work

Watch the Videos

In this week’s episode of Creativity’s Top 5, courtesy Creativity-Online.com, The Atlantic and Euro RSCG ask some interesting questions; Diesel takes a break from cleaning up porn to team up with celebrated authors; VW and Crispin enlist Brooke Shields for a new cause; Dove and Ogilvy mix hangovers and choose-your-own-adventure storytelling; and Doritos accepts reservations at Hotel 626.

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Old Navy Taps Crispin for Creative on $200M Account

Retailer Sought Big-Name Shop During Review

NEW YORK (AdAge.com) — Old Navy has appointed Crispin Porter & Bogusky to lead creative duties on its $200 million marketing account after a review, the retailer said.

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Creativity Weekly Top 5: Oct. 6 Sarah Silverman’s ‘Great Schlep,’ Sonic Ties Into ‘The Hills,’ a Child’s View for ‘SimCity Creator’ and Other Work

Watch the Video

In this week’s episode of Creativity’s Top 5, courtesy Creativity-Online.com, Sonic ties into MTV’s “The Hills”; one child’s stop-motion imagination for EA Games’ “SimCity Creator”; growing a Seventh Generation tree online; Diamond Shreddies’ combo pack; and Sarah Silverman implores folks to make “The Great Schlep” to Florida for Obama.

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Mad Ave’s Other Diversity Problem

Commercial Closet Calls on Agencies to Eliminate LGBT Stereotypes in Ads

NEW YORK (AdAge.com) — Race isn’t the only diversity issue causing a stir in the ad industry. A letter being distributed to agency heads this week is calling out Madison Avenue for its stereotypical portrayal of the lesbian, gay, bisexual and transgender community.

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Creativity Weekly Top 5: Sept. 22 Safe Animated Sex, Street Musicians for Oasis, Babasonicos’ Dancing Magic and Other Work

Watch the Spots

In this week’s episode of Creativity’s Top 5, courtesy Creativity-Online.com, we discover the dancing magic of Argentina-based songsters Babasonicos; design agency Turner Duckworth teams up with rock legends Metallica; director Noam Murro and Toy, New York, flaunt flatulence at Extended Stay Hotels; TBWA, Paris, and Minivegas make erotic animation safe; and Bartle Bogle Hegarty, New York, takes the new Oasis album to the streets

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Attack Ads Prove GOP Needs ‘Education’ in Straight Talk

McCain’s Latest Proves Republicans Still Tops When It Comes to Lying

Garfield’s Ad Review

Two spots from the McCain camp and one from the Republican National Committee represent the worst in presidential politics: lies, distortions and Rovian distractions of the most despicable kind.

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Creativity Weekly Top 5: Sept. 15 HSBC’s Family Differences, Wieden Touts Nike Women, Remembering Nagi Noda and Other Work

Watch the Spots

In this week’s episode of Creativity’s Top 5, courtesy Creativity-Online.com, HSBC and director Vince Squibb tell a tale of family differences; Digital Kitchen and HBO sink their teeth into Alan Ball’s “True Blood”; Wieden & Kennedy, Amsterdam, touts Nike Women; MTV and Area/Code dive into competitive chatting online; and we remember pioneering director and artist Nagi Noda.

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Creativity Has to Be a CMO’s Core Competency

Harley-Davidson’s Top Marketer on How Not to Strangle Ideas and, in Turn, Business Results

CMO Strategy

CMOs must have creativity in themselves, for the good of the business and their own teams. For the business, the CMO is a role that can add a central business skill to a leadership team — creativity — that their peers likely possess less of.

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What Was the LPGA Thinking?

Requiring English Proficiency Is Shameful

The Big Tent

For those of you who do not follow golf or sporting news, leaders of the Ladies Professional Golf Association recently decided to require their non-English-speaking members, many of whom have been on the LPGA Tour for two years or more, to be proficient in English before they are allowed to participate in LPGA-sanctioned events.

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Creativity Weekly Top 5: Sept. 2 Polar Bears Make a Point, Tiger Woods Solves Rubik’s Cube, Miniman Turns 30

Watch the Spots

In this week’s episode of Creativity’s Top 5, courtesy Creativity-Online.com, Ogilvy, New York uses artist Joshua Harris’ street balloon art to make a point; Droga5, Sydney, shows us the crafty way to quit for the Young Guns Awards; Tiger Woods solves the Rubik’s Cube for EA; Viking Line and Akestam Holst dance their way to romance; while director Cadu Macedo and Lego celebrate the Miniman legacy.

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Creativity Top 5: August 18

In this week’s episode of Creativity’s Top 5, Huggies and JWT, New York give us a look Behind the Geyser, Wonderbra puts a lot of pairs together, agency Barrie D’Rozario Murphy and director Shy the Sun make some animated music for United Airlines, Nike serenades the U.S. Olympic hoops stars with some classic Marvin Gaye, and the British Heart Foundation and director Brett Foraker deliver a hard-hitting impression of a heart attack. » Read more

People news from Mullen, Mekanism and more Former McKinney ACD Matt Fischvogt (pictured) joined Wenham, MA-based agency Mullen in the new position of creative director, innovation and integration. … San Francisco-based production company Mekanism signed New York directing duo/former Mother, New York creatives Dave and Rory to its roster. … » Read more

BK Franchisees Lose Sleep Over Late-Night Rule

Operators Upset With Corporate Mandate to Remain Open Until 2 A.M.

CHICAGO (AdAge.com) — How would you like to be behind the counter at a Burger King at 2 a.m. in a high-crime area — or one near boisterous bars at closing time? Three Miami operators started a revolt last month in a lawsuit that alleges the extended hours, which Burger King is pushing with a splashy ad campaign directed by Spike Lee and starring Sean Combs.

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Creativity Weekly Top 5 Clooney Craves Martini, Some Steamy Lying for Levi’s, Catching the 10 Cane Vibe and Other Work

Watch the Videos

In this week’s episode of Creativity’s Top 5, courtesy Creativity-Online.com, London’s Work Club offers up a few tutorials for Nokia’s new Maps app; ESPN misplaces some red socks in L.A., George Clooney sports a crumb catcher and craves what Martini’s selling, two hipsters set their pants on fire for Levi’s, and Mother, New York brings the 10 Cane vibe alive.

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Creativity Weekly Top 5

HBO Serves Up ‘True Blood’; Guinness Turns on the Lights; Life Lessons From a Film Festival and Other Work Watch the Videos In this week’s episode of Creativity’s Top 5, HBO serves up bloody intrigue for a new series; ESPN takes its promos live and unscripted; Guinness lights up an ordinary office building to look like a fresh pint; a Czech film fest passes on a life lesson; and Damon Albarn and Jamie Hewlett reunite for a BBC Olympics spot based on a storied Chinese tale. FULL ARTICLE

Captivate Elevator News Network Adds Blogs, Expands Digital Ad Strategy A 3 Minute Ad Age Video Report NEW YORK (AdAge.com) — Those elevator screens your can’t avoid on your trek to and from the office are about to start following you back to your desk. Gannett’s Captivate system, which reaches about 2.6 million riders daily, has launched seven blogs and is revamping its website to work in tandem with its elevator screens. The goal of the project is to make the elevator network capable of interacting with its viewers. FULL ARTICLE

‘Black Copy’ Blog Says It All in One Post Put This on Your Reading List Today The Big Tent Edye Deloch-Hughes’ must-read post on her blog, Black Copy, describes her first attempts to get into the business way back in the, uh, early ’80s — you know, after the first storm following the civil-rights movement and the first New York City Commission on Human Rights investigation fizzled away and was forgotten by all those people who promised to do better. FULL ARTICLE