Top 10 Reasons Your Company Probably Shouldn’t Tweet

Everyone’s Talking About It, but Should You Be Doing It?

Mainstream media has gone ga ga about Twitter, which grew more than 1,200% in the past year, doubled its members in the past few months and attained 14 million members in March, according to Compete.

Everyone and his dog seems to be tweeting, from CEOs, celebrities and not-for-profits to venture capitalists, banks, business services, government and, well, dogs (and cats and the random parakeet, too). Should your business be tweeting? Twitter is not for everyone. Here are the “Top 10 Reasons Not to Tweet.”

No Recession Yet in Apple Stores, but Cloud Over Holiday Sales

Company Boasts Plenty of Cash and Zero Debt, as Quarterly Profits Jump 26% Over Last Year

NEW YORK (AdAge.com) — If consumers are pinching pennies, it isn’t happening at the Apple Store — at least not yet. The maker of some of the tech industry’s best-loved luxury goods reported a strong quarter, including the sale of 6.9 million of the new 3G iPhones, a figure that crushed estimates, and 2.6 million Mac computers, a quarterly record.

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Hit by Downturn, Yahoo to Lay Off 1,400 Employees Disappointing Quarter Attributed to ‘Increasingly Cautious’ Advertisers as Display Advertising Slows Further

NEW YORK (AdAge.com) — Yahoo is cutting 1,400 employees in an attempt to goose its cash flow after a quarter when its net income dropped 64% due to what President Sue Decker attributed to pullbacks from major brand marketers.

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PepsiCo Launches Massive Overhaul

Faced With Falling Sales, Will Revamp Brands, Lay Off Thousands, Close Six Plants

NEW YORK (AdAge.com) — PepsiCo said Tuesday it will pour some $1.2 billion over three years into a push that will include sweeping changes to its brands, including what Chairman-CEO Indra Nooyi characterized as a revamp of “every aspect of the brand proposition for our key [carbonated soft drink] brands. How they look, how they’re packaged, how they will be merchandised on the shelves, and how they connect with consumers.”

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Executive Pay Debated at P&G’s Annual Meeting Meanwhile, J&J Reports Surprisingly Strong Quarter

BATAVIA, Ohio (AdAge.com) — While Procter & Gamble retirees at the company’s annual meeting Tuesday backed criticism of Chairman-CEO A.G. Lafley’s $25 million pay package, rival Johnson & Johnson made it look easy. In results announced yesterday, J&J beat analyst earnings-per-share estimates by 6 cents at $1.17 and delivered a surprisingly strong 6.4% increase in global sales to $15.9 billion.

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Audi Beefs Up Ad Budget

Will Use High-Profile TV to Reach Out to Consumers

DETROIT (AdAge.com) — While General Motors Corp. and other big automakers are trimming their ad budgets during this dismal sales year for the industry, Audi of America is bulking up. “We’re going for a broader reach for our media to get Audi out of the best-kept-secret box,” said Audi CMO Scott Keogh.

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Gray Line Buses Crave the Spotlight Sightseeing Company Glad to Provide Wheels for ‘Rachael Ray,’ Other Shows

NEW YORK (AdAge.com) — Among the usual throngs crowding onto those double-decker buses that ferry tourists around the Big Apple, two not-so-usual suspects hopped aboard Wednesday: Rachael Ray and Ed McMahon. It was all part of a segment on Ms. Ray’s program cooked up with the company that runs those red buses, Gray Line New York Sightseeing, which gladly makes the buses available for film and TV appearances.

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Saatchi CD Kerry Keenan and EP Colin Pearsall to leave agency

Saatchi N.Y. Executive Producer Colin Pearsall and CD Kerry Keenan will be leaving the agency at the end of this month, Pearsall confirmed to Creativity today. When asked if their upcoming departure had anything to do with the recent J.C. Penney “Speed Dressing” controversy, Pearsall said he could not comment and referred related questions to agency PR, who did not provide response by press time. » Read more

MPC heads to La-La-Land he Motion Picture Company (MPC) is making the move from London to the California coast later this summer to open a fully operational post production office in Santa Monica. Senior MPC colorist Mark Gethin, whose work includes Cadbury’s Gorilla and Sony’s Paint, is also making the move to L.A. We spoke to him about relocating, the job’s changing technology and asked him to unlock a bit of the mystery behind just what a colorist does. » Read more

People news from Fathom, Elias Arts and more New York-based agency Fathom Communications announced that former DraftFCB, Chicago creative director Cory Kammer and veteran ACD Joe Bednarski will assume the roles of CD and ACD, respectively, at its Chicago office. … Bi-coastal audio production company Elias Arts promoted Christopher “Kimo” Kemp (pictured) from senior composer to ACD. … » Read more