Singing clients are stars as Citizens Bank unveils new campaign featuring legendary “Happy Together” song
FOR IMMEDIATE RELEASE September 17, 2008
Flint, Mich. — Citizens Bank is featuring actual clients singing in a new radio/website campaign that launches on September 17 and runs through November, 2008. Clients sing along to portions of the “Happy Together” song that is part of the Citizens Bank ongoing branding campaign.
Radio spots will air on radio stations in certain Citizens Bank markets in Michigan
and Wisconsin. Visitors can see video of the clients and hear them sing on http://www.gethappytogether.com a website owned by Citizens Bank. Visitors to the website can select a few or all clients to sing at the same time. Visitors can also click on each client’s image and read why the client banks with Citizens and how the banker provides a unique banking experience. Visitors can watch video of Citizens Bank clients singing
at http://www.youtube.com/gethappytogether as well.
“‘Happy Together’” has been an extremely successful campaign for us, providing a fun, friendly and nostalgic tie-in with our brand and our unique client-banker relationship,” said William R. Hartman, chairman, president and chief executive officer of Citizens Republic Bancorp. “This is a great way to highlight some of our clients and their bankers. It offers our clients an opportunity to ‘sing’ about the Citizens Bank difference.”
Citizens Republic Bancorp (NASDAQ: CRBC) is a diversified financial services company providing a wide range of commercial, consumer, mortgage banking, trust and financial planning services to a broad client base. Citizens Republic Bancorp serves communities in Michigan, Ohio, Wisconsin, and Indiana as Citizens Bank and in Iowa as F&M Bank, with 235 offices and 265 ATMs. Citizens Republic Bancorp is the largest bank holding company headquartered in Michigan with roots dating back to 1871. Citizens Republic Bancorp is the 41st largest bank holding company headquartered in the United States. More information about Citizens Republic Bancorp is available at http://www.citizensbanking.com.
Singing clients are stars as Citizens Bank unveils new campaign featuring legendary “Happy Together” song
FOR IMMEDIATE RELEASE September 17, 2008
Flint, Mich. — Citizens Bank is featuring actual clients singing in a new radio/website campaign that launches on September 17 and runs through November, 2008. Clients sing along to portions of the “Happy Together” song that is part of the Citizens Bank ongoing branding campaign.
Radio spots will air on radio stations in certain Citizens Bank markets in Michigan
and Wisconsin. Visitors can see video of the clients and hear them sing on http://www.gethappytogether.com a website owned by Citizens Bank. Visitors to the website can select a few or all clients to sing at the same time. Visitors can also click on each client’s image and read why the client banks with Citizens and how the banker provides a unique banking experience. Visitors can watch video of Citizens Bank clients singing
at http://www.youtube.com/gethappytogether as well.
“‘Happy Together’” has been an extremely successful campaign for us, providing a fun, friendly and nostalgic tie-in with our brand and our unique client-banker relationship,” said William R. Hartman, chairman, president and chief executive officer of Citizens Republic Bancorp. “This is a great way to highlight some of our clients and their bankers. It offers our clients an opportunity to ‘sing’ about the Citizens Bank difference.”
Citizens Republic Bancorp (NASDAQ: CRBC) is a diversified financial services company providing a wide range of commercial, consumer, mortgage banking, trust and financial planning services to a broad client base. Citizens Republic Bancorp serves communities in Michigan, Ohio, Wisconsin, and Indiana as Citizens Bank and in Iowa as F&M Bank, with 235 offices and 265 ATMs. Citizens Republic Bancorp is the largest bank holding company headquartered in Michigan with roots dating back to 1871. Citizens Republic Bancorp is the 41st largest bank holding company headquartered in the United States. More information about Citizens Republic Bancorp is available at http://www.citizensbanking.com.
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