What Went Into the Updated Pepsi Logo
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Experts Estimate Cost to Roll Out New Look in the Hundreds of Millions |
NEW YORK (AdAge.com) — It took Pepsi five months to revamp its famous logo, after top executives Indra Nooyi and Massimo d’Amore called for a “quantum leap” forward in transforming the soft-drink category and defining Pepsi as a cultural leader, said Frank Cooper, Pepsi’s VP-portfolio brands.
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After the Election, Will HuffPo and Co. Be Old News?
Traffic to Pundit Sites Nose-Dived After ‘04 Race, but Arianna Isn’t Worried |
NEW YORK (AdAge.com) — What’s to become of the news outlets after Nov. 4? Do HuffPo and its comrades in online political punditry have a post-election plan? If what happened after the last election is any indication, they’d better.
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[...] lat w podobnym stanie, w jakim dzisiaj oglądamy „króla popu”. Jak powiedziała tygodnikowi „Advertising Age” dyrektor zarządzająca koncernu Pepsi Co., Indra Nooyi, Zaplanowany rebranding ma na celu zmianę [...]