AdMarket 50 Takes the Plunge With Falling Dow

WPP, Omnicom, Interpublic Stocks Hit 52-Week Low; Yahoo Only One to Rise

LOS ANGELES (AdAge.com) — The Dow on Wednesday plunged 514 points, or 5.7%, amid weak earnings reports and mounting fears of prolonged recession. The AdMarket 50, meanwhile, slumped 5.2%, with 49 of the leading marketer, media and agency stocks heading lower.

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Arm & Hammer’s New Cleaners Not Only Greener, They’re Cheaper But Can Shoppers Be Convinced to Try Refillable Dispensers?

BATAVIA, Ohio (AdAge.com) — While many green cleaners have hit the market in recent years, Church & Dwight Co. is putting a decidedly different twist on the concept, with a kind of mix-it-yourself line. It’s introducing Arm & Hammer Essentials, cleaning products boiled down to their active ingredients and stripped of water. The marketer promises a 25% lower cost and 80% reduction in packaging than conventional cleaners.

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