NBC Universal, Google to Work Together on Ad Sales

Partners Will Adapt Technology for Local Ads, Gather Data on TV Viewers

NEW YORK (AdAge.com) — NBC Universal and Google said they would form a strategic partnership that would give the search-advertising giant access to TV-ad inventory on various NBC cable channels, a move that could be seen as a major victory in Google’s quest to sell ad time in more targeted fashion and in a way that would have a TV network give up some of its control over the ad-sales process.

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Here’s What Google Wants in an Ad Shop Adaptability, Good Price, Independence a Plus — Nondisclosure Is a Must

NEW YORK (AdAge.com) — When Google launched an in-house agency a year ago, poaching former Ogilvy & Mather bigwig Andy Berndt to lead it, some in the ad business saw it as an affront — a sign of Google’s “do-it-ourselves” mentality about, well, everything. Turns out the search engine isn’t above asking for a little help from Adland.

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