Creativity: Bogusky to Write Dieting Tome

What Will BK, Dominos Think About This?

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According to Ad Age sibling Creativity, Alex Bogusky — the man whose agency made Burger King a pop-culture icon and is carving out a similar path for pizza giant Dominos — will be rolling out a new book, “The 9-Inch Diet.”

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GM Brings Back Employee-Pricing Strategy Automaker Looks to Discount Tactic to Boost Slumping Vehicle Sales, Clear Inventory

DETROIT (AdAge.com) — With America’s new-car market in the dumps, General Motors Corp. returned to one of its former strategies to try to goose sales. The automaker is bringing back “employee discounts” this week that will continue through Sept. 2, calling the limited-time offer its “100th Anniversary Sales Event” as a prelude to its centennial celebration next month.

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