Miller Lite Brings Back Classic Tagline

Revival of ‘Great Taste, Less Filling’ Echoes Sibling Coors Light’s Single-Message Push

CHICAGO (AdAge.com) — In a move it hopes will restore growth and distinguish it from its new, faster-growing stable mate, Miller Lite is returning to the “great taste, less filling” tagline that launched the brand during the 1970s.

FULL ARTICLE

How to Avoid Eco-Fatigue Not Only Marketers: Media Also Needs to Do Its Part to Keep Consumers From Burning out

CMO Strategy

People are getting sick. A wave of green fatigue, eco-exhaustion and environmental anxiety is spreading among consumers. Overwhelmed by choices, disgusted by corporate hype and living with the fear their efforts will never be enough, people are tuning out, say the experts. So, what should media and marketers do now?

FULL ARTICLE