A Little Anger, a Little Photoshop, a Lot of Hits

MyDamnChannel Has a Hit on Its Hands With Big Fat Brain’s ‘You Suck at Photoshop’

Case Study

“You Suck at Photoshop” is the Web-video meme that started out as quick pitch to MyDamnChannel.com and ended up winning Webby awards. You never would have guessed emotional maladjustment would play so well in the how-to genre.

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Rhett & Link Rap Easily, Cheesily Comedy Duo Cooks Up Shorts for Alka-Seltzer

Featured Video

Rhett & Link are developing their Web-comedy brand into something one could easily see making the jump to other media. You see, bleu cheese rapping dejectedly is just funny.

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Get Video Now and Generate Ad Sales

Twistage CEO David Wadler on Turning Clips Into Revenue How To The Web video economy is at the tipping point in terms of developing an advertising business model. If you’re sitting on video archives or creating content now, Twistage CEO David Wadler has some simple advice: start wringing revenue from those clips. Here’s how… FULL ARTICLE

Metacafe Forms 12 Partnerships 60 Frames, Aniboom Among Creators News Web-video pioneer Metacafe chugged along as some clip destinations rose and fell. Now the site is gathering content allies. FULL ARTICLE

Slow Sales Growth Projected for Web Video Business to Hit $1 Billion in 2011 News Recent research indicates that the Web-video economy is crystalizing, but won’t nip at the heels of traditional TV advertising for years to come. It’s a pennies versus dollars game. FULL ARTICLE

NBC Chooses Exclusivity for Olympics 2,200 hours of Coverage on NBCOlympics.com Only News Keeping control of Olympics content drives NBC’s decision not to share its live Web coverage of Beijing games with other partners. FULL ARTICLE

IAB Proposes Web Video Ad Tech Standards Group Strives to Regularize Burgeoning Market News The Web video advertising market is a veritable Babel. IAB is trying to get everyone to talk the same language. FULL ARTICLE

P&G Says It Won’t Cut Ad Budget, Despite Rising Costs

Fiscal-Year Tally Puts Global Spending at $8.7 Billion

WEAVERVILLE, N.C. (AdAge.com) — Procter & Gamble Co. will have to keep tightening its belt to deal with rising commodity costs, but the media budget won’t be cut, company executives said Tuesday. P&G spent 10.4% of sales on advertising last year, as it had the year before, said Chief Financial Officer Clayton Daley on the company’s quarterly earnings conference call.

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Miller High Life Campaigns for ‘Common Sense’ Election-Themed Ads Play Up Brand’s Blue-Collar Image

CHICAGO (AdAge.com) — The High Life is coming to the campaign trail. In a viral effort it hopes will continue Miller High Life’s recent sales uptick, MillerCoors is sending the brand’s delivery-guy mascot to stump for the “High Life Common Sense Party” in 12 markets and on internet sites such as Facebook and YouTube.

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NCAA Coaches Urge Ban on Beer Ads

College Presidents, Athletic Directors Also Support Effort

WASHINGTON (AdAge.com) — More than 100 college coaches are making a new appeal to NCAA President Myles Brand to eliminate alcohol advertising in telecasts of college sports as the NCAA’s Division 1 executive committee readies to meet Aug. 7 in Indianapolis.

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On TV, Married Sex Is Ho-Hum, but Affairs Are Hot Parents Television Council: Broadcast Prime Time Undermines Marriage

WASHINGTON (AdAge.com) — The Parents Television Council is accusing broadcast networks of showing sex between married couples as boring, burdensome or nonexistent, while depicting extramarital sex as positive. In a report released today, the group said that references to nonmarital sex greatly outnumber references to sex in marriage, among other findings.

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Could I Have the Roast Olympic Duck, Please?

P.T. Black Succumbs to the ‘Beijing Welcomes You’ Mantra

China Olympics 2008

It’s almost hard to believe the Olympics are finally here. It seems like it’s taken forever. The words “Beijing” and “Olympics” are so crossed in my mind now that I am worried I will accidentally order a roast Olympic duck the next time I eat out.

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Keith Reinhard: Remaking Brand America’s Tattered Image Abroad A 3 Minute Ad Age Video Report

NEW YORK (AdAge.com) — Stoked by international discontent with the war in Iraq, Brand America’s international image is at its lowest ebb in recent memory, according to Keith Reinhard. The chairman emeritus of DDB Worldwide and one of the century’s most influential ad men, Mr. Reinhard is also the president of Business for Diplomatic Action, an organization working to change global perceptions about the U.S. This frank discussion comes as the BDA finishes up a month of meetings with business leaders and PR authorities in Washington, New York and Los Angeles.

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Month’s Top 10 Most-Liked, Most-Recalled New TV Spots

Nielsen IAG Research Ad Ratings: Consumers Like Dove’s Model Ad

Watch the Spot

NEW YORK (AdAge.com) — Dove’s “Model” spot was the commercial most liked by viewers during the last month. See the full Nielsen IAG lists of top-liked and top-recalled spots.

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Going for Gold? McCain Makes $6 Million Olympic Buy Tops Obama Buy by $1 Million

Campaign Trail

WASHINGTON (AdAge.com) — Sen. John McCain’s presidential campaign is buying into NBC Universal’s Olympics coverage.

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