What Marketers Can Learn From Twitter’s Stumbles

The Service Is a Victim of Its Popularity — and Its Unresponsiveness Is Costing It Fans

Commentary by Pete Blackshaw

Any fast-growing brand that’s seen its infrastructure quiver under the weight of widespread customer demand should look for a lesson on how not to do things in Web 2.0 darling Twitter.

FULL ARTICLE

Deutsch Picks up Creative Duties for A-B

But Brewer Declines to Reveal Which Beer Brands Interpublic Shop Will Handle

CHICAGO (AdAge.com) — This Bud — or maybe Michelob, Busch, Rolling Rock or Land Shark Lager — is for Deutsch.

FULL ARTICLE

No comments yet

Leave a reply